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Linking Work

My father would always counsel me to link all projects together, so as to form a kind of spearhead. By doing this you achieve a momentum that’s lost when spreading thin. In the 1990s I spent a year in Japan and bought dozens of books on Japanese culture, language and history. Many of these books were written by an author (I assume he was American). His output was astonishing. There were all sorts of titles under his name. Some were works of fiction, others business books, guides, reference volumes, and even titles about the sleazy side of the Japanese water trade. I was a fan of the man’s work, and always impressed that he was so prolific. But the problem for him was that no one took him seriously. He was giving all sorts of mixed messages. The business readers didn’t like it that he’d written about Sex in Japan, and the people who bought the Sex in Japan books didn’t appreciate that he had written business books. So he reached a point at which, despite huge output, he stagnated. I always remember his example, and the fact that linking work together strengthens the value and appeal of that work.



TS