Human Interest

Whether you’re writing books or journalism, the best way to engage the reader is to write about people. In journalism it’s usually called ‘Human Interest’. It works in a way I can’t really explain, except to say that people are interested in other people. It’s what makes us who we are. If I’m given a wadge of research about a bomb attack in, say, Gambia, I search through and put aside most of the numbers and statistics. I can slot a few of them in, but they don’t tell the story. What I do is to look for a person, someone with whom my readers can identify, someone who’ll tug at the heartstrings. If you don’t believe me, read any article in the tabloid newspapers and they always lead on a person, rather than on figures. Start with the human, and spiral out, telling the story, weaving in a few facts, conflict and so on. It works every time.


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